From 7th on Google to #1 — Outranking Every National Chain in Their Market
Tabor Pest Services was buried on page one of Google — sitting 7th behind Orkin, Terminix, and other national chains. Through a comprehensive local SEO strategy, new website, and full-funnel paid advertising, we moved them to the top spot and built a consistent pipeline of 50+ new leads every month.
Invisible Online in a Market Dominated by National Brands
When homeowners in Tabor's service area searched for pest control, they saw Orkin, Terminix, and Rentokil before they ever saw Tabor Pest Services. Despite being a trusted local operator with years of experience, Tabor was effectively invisible to the customers who needed them most.
Their existing website was outdated, slow, and not optimized for local search. They had no paid advertising presence, no social media strategy, and their Google Business Profile was incomplete. Every day, potential customers were calling national chains instead of a local business that could serve them better.
The goal was clear: make Tabor the first name homeowners see — and the first call they make.
Before Working With Us
- Ranked 7th on Google — below all major national chains
- Outdated website with no mobile optimization
- No Google Ads or Meta Ads presence
- Incomplete Google Business Profile
- No consistent social media presence
- Fewer than 10 leads per month from online sources
Southern Illinois — competing against national chains with multi-million dollar marketing budgets in a high-intent local search market.
A Full-Funnel Local Dominance Plan
We attacked the problem from every angle — organic, paid, and social — to build an unbeatable local presence.
Local SEO
Full on-page and off-page optimization targeting high-intent pest control keywords in their service area.
Website Redesign
Built a conversion-focused website with clear service pages, trust signals, and click-to-call CTAs.
Meta & Google Ads
Targeted paid campaigns reaching homeowners actively searching for pest control services.
Organic Social Media
Consistent content strategy building brand awareness and community trust across Facebook and Instagram.
Business Listing Coaching
Optimized Google Business Profile, coached on review generation, and built local citation authority.
SEO Deep Dive: How We Beat the National Chains
Technical Audit
Fixed site speed, mobile responsiveness, schema markup, and crawlability issues that were suppressing rankings.
Local Keyword Targeting
Identified 40+ high-intent local keywords ("pest control [city]", "exterminator near me") and built dedicated service pages.
Google Business Profile
Fully optimized GBP with services, photos, posts, and a review generation system that built social proof rapidly.
#1 on Google. 50+ Leads Every Month. A Brand That Stands Out.
Within six months of launching our full strategy, Tabor Pest Services climbed from 7th place to the #1 position on Google for their primary local search terms — sitting above Orkin, Terminix, and every other national competitor.
The new website converted visitors at a significantly higher rate, and the combination of Google Ads and Meta Ads created a consistent, predictable lead flow. Today, Tabor averages over 50 new leads per month from digital channels alone.
Their organic social media presence has grown their community following and reinforced brand trust — making Tabor the name homeowners recognize and recommend.
Ongoing Growth
Tabor Pest Services continues to grow month over month. With a full-funnel digital presence now in place, they're no longer competing for scraps — they're the market leader. We continue to manage their SEO, paid ads, and social media to maintain and extend their competitive advantage.
Want Results Like Tabor's?
We can build the same local dominance strategy for your pest control business. Book a free strategy call today.