6–10 Qualified Roofing Leads Every Month — Without Chasing Storms
Integrity Roofing needed a reliable, year-round lead source that didn't depend on weather events. Through targeted Meta Ads and a consistent social media presence, we built them a steady pipeline of 6–10 qualified roofing leads every single month — while growing their brand awareness exponentially in their local market.
Feast or Famine — Dependent on Storm Season
Like many roofing companies, Integrity Roofing's business was heavily tied to weather events. When storms hit, the phones rang. When they didn't, the pipeline dried up. They needed a marketing strategy that generated consistent leads regardless of the season.
Their social media presence was minimal and inconsistent — a few posts here and there with little engagement. They had no paid advertising running, and their brand wasn't top-of-mind for homeowners who needed roofing work outside of storm season.
The challenge was building a year-round lead engine that could fill the calendar during slow periods and amplify results when storm season arrived.
Before Working With Us
- Lead flow entirely dependent on storm events
- No paid advertising on Meta or Google
- Inconsistent, low-engagement social media
- Low brand awareness in the local market
- No retargeting strategy for past website visitors
- Revenue unpredictable month to month
Building a Year-Round Lead Machine on Meta
Hyper-Local Meta Ads
Targeted homeowners within Integrity's service area with compelling creative focused on roof inspections, repair offers, and financing options. We tested multiple audiences and creatives to find the highest-converting combinations.
Brand Awareness Campaigns
Ran always-on awareness campaigns to keep Integrity Roofing top-of-mind for homeowners — so when they needed a roofer, Integrity was the first name they thought of.
Social Media Management
Built a consistent content calendar with project showcases, before/after photos, educational content, and community engagement to grow their following and build trust.
Retargeting Sequences
Re-engaged website visitors and video viewers with targeted follow-up ads, dramatically increasing conversion rates from warm audiences.
Meta Ads Campaign Structure
Awareness
Video ads and carousel posts showcasing completed projects, targeting homeowners in the service area by zip code and income bracket.
Consideration
Lead form ads offering free roof inspections and estimates, targeting people who engaged with awareness content.
Conversion
Retargeting ads with urgency-driven offers for website visitors and lead form openers who hadn't yet converted.
Consistent Leads. Growing Brand. Predictable Revenue.
Integrity Roofing now receives a steady flow of 6–10 qualified roofing leads every month — not dependent on storms, not dependent on referrals. Just consistent, predictable business from homeowners who found them through our targeted campaigns.
Their social media channels have grown exponentially, with significantly higher engagement rates and a growing community of local homeowners who follow their work. This brand awareness compounds over time — every post, every project showcase, every piece of content makes the next lead cheaper to acquire.
When storm season does hit, they're now positioned to capitalize on it fully — with an established brand, a warm audience, and ad campaigns that can be scaled up immediately.
The Compounding Effect
One of the most valuable outcomes of consistent social media management is brand equity that compounds over time. Every homeowner who sees Integrity Roofing's content — even if they don't need a roof today — is more likely to call Integrity when they do. We're building a brand that generates referrals and organic leads on top of the paid campaigns.
Ready for a Steady Flow of Roofing Leads?
We'll build a Meta Ads strategy that generates consistent, qualified roofing leads for your business — storm season or not.