20% Growth in Year One — After 15 Years of Plateau
Elite Turf Lawn Care had been a trusted name in their market for 15 years — but growth had stalled. In our first season working together, we helped them grow 20% over the previous year through improved SEO and targeted Meta Ads. Then we made the off-season count: brand awareness campaigns that filled their spring calendar before the season even started.
A Proven Business That Had Hit a Growth Ceiling
Fifteen years in the lawn care business is a real achievement. Elite Turf had built a loyal customer base, a solid reputation, and a reliable team. But growth had plateaued. They were adding a few customers here and there — mostly through referrals — but couldn't break through to the next level.
Their digital presence was minimal. Their website existed but wasn't ranking for local keywords. They had no paid advertising. And like most lawn care companies, they faced the seasonal challenge: a rush of new customers in spring, then scrambling to fill the schedule in the off-season.
They needed a strategy that would drive growth during the season — and keep the pipeline full through the winter so spring started strong.
Before Working With Us
- Revenue growth had stalled after 15 years
- Minimal SEO — not ranking for local keywords
- No paid advertising strategy
- Off-season pipeline was empty
- Spring rush was reactive, not planned
- Relying almost entirely on referrals for new customers
A Two-Phase Strategy: Grow the Season, Own the Off-Season
Local SEO Overhaul
Rebuilt their website's SEO foundation — optimized service pages, local keyword targeting, Google Business Profile optimization, and a citation-building campaign to establish local authority.
In-Season Meta Ads
Launched targeted Facebook and Instagram campaigns during peak lawn care season, reaching homeowners in Elite Turf's service area with compelling offers and seasonal promotions.
Off-Season Brand Awareness
Ran always-on brand awareness campaigns through fall and winter, keeping Elite Turf top-of-mind so homeowners thought of them first when spring arrived.
Spring Pre-Booking Campaigns
Launched early-bird spring booking campaigns in late winter, offering incentives for homeowners to lock in their lawn care service before the rush — filling the calendar before the season started.
The Year-Round Marketing Calendar
Lead Generation
High-spend Google & Meta Ads capturing homeowners actively searching for lawn care. Pre-booked customers start service.
Retention + Upsells
Ads focused on add-on services (fertilization, weed control). Email campaigns to existing customers.
Awareness + Prep
Reduced ad spend. Brand awareness content. Early spring booking offers begin in late October.
Pipeline Building
Low-cost awareness campaigns keep brand visible. Spring pre-booking campaigns drive early commitments.
20% Growth. A Full Spring Calendar. A Smarter Business.
In our first season working with Elite Turf, they grew 20% over the previous year — breaking through the plateau that had held them back. The combination of improved SEO (more organic visibility) and targeted Meta Ads (reaching new customers) created a consistent flow of new leads throughout the season.
But the off-season strategy may have been the most impactful piece. By running brand awareness campaigns through fall and winter, and launching spring pre-booking campaigns in late winter, Elite Turf entered the following spring with their calendar already filling up — before a single competitor had started advertising.
For a lawn care business that had been in operation for 15 years, this was a fundamental shift in how they approached growth — from reactive to proactive, from seasonal to year-round.
The Off-Season Advantage
Most lawn care companies go dark in the off-season. Elite Turf doesn't. By maintaining a consistent brand presence year-round, they're top-of-mind when homeowners start thinking about their lawn in February and March — weeks before competitors start advertising. This head start translates directly into spring bookings and a more efficient, less stressful start to every season.
Ready to Break Through Your Growth Ceiling?
Whether you're in your first year or your fifteenth, we'll build a seasonal marketing strategy that drives consistent growth for your lawn care business.